Tag Archive for: false advertising

Photo of a consumer with a credit card and cell phone.

DA Doubles Down on Consumer Protection

San Diego County District Attorney Summer Stephan today recognized National Consumer Protection Week (March 1 – March 7), and said her office is doubling down on its commitment to protecting consumers and is reminding residents that speaking up about scams, fraud, and unfair business practices helps protect the entire community.

“Consumer protection is about standing up for everyday people who were misled, overcharged, or taken advantage of,” said Summer Stephan. “When a company breaks the law, the harm is not abstract — it affects families who trusted what they were told and worked hard for their money. Our Consumer Protection Unit fights to hold companies who sideline the rules to unfairly enrich themselves accountable and to recover money for the people who were harmed. Our team of specialized prosecutors and investigators fights against big companies with armies of lawyers and win the battles for our everyday neighbors.”

“But these cases often begin with one person speaking up. A retiree who feels something isn’t right, a small business owner who notices a deceptive practice, or a neighbor who refuses to stay silent after being misled. During National Consumer Protection Week, I want everyone in San Diego County to know that your voice matters. When you report wrongdoing, you help us uncover patterns of misconduct, stop bad actors, and protect thousands of other consumers from being harmed.”

The District Attorney’s Consumer Protection Unit investigates unlawful business practices, and environmental abuses and pursues both civil and criminal cases against companies and individuals who defraud consumers. These actions can lead to restitution for victims, financial penalties for violators, and criminal charges when appropriate.

Recently, the DA’s Office secured a major consumer protection victory in a multi-county enforcement action involving Vivint Solar. The company agreed to a $4.3 million settlement, including a $3 million restitution fund for eligible consumers who lost money under certain solar power purchase agreements. This case demonstrates how enforcement actions can provide real financial relief for consumers harmed by deceptive practices.

The DA’s Consumer Protection Unit works to safeguard consumers and honest businesses by investigating and prosecuting unlawful business practices. The unit handles cases involving:

  • Scams targeting seniors, investigated through a first of its kind in the nation specialized Elder Justice Task Force
  • False or misleading advertising
  • Cyber scams, handled by the office’s specialized CATCH cybercrime team
  • Unfair pricing or billing practices, including those that occur after natural disasters
  • Deceptive contract terms or sales tactics including automatic renewal charges and scary debt collection tactics
  • Environmental violations, such as illegal disposal of toxic waste

Over the past year, the District Attorney’s Consumer Protection Unit has taken significant action against businesses that violated consumer protection laws, including:

  • More than $13.6 million in consumer protection judgments against multiple companies
  • Criminal fraud charges filed against a business owner who cheated customers
  • A $1 million settlement for overcharging consumers at the point of sale
  • A $3 million consumer restitution fund secured in the Vivint Solar case

These outcomes reflect meaningful consequences for businesses that break the law and real relief for consumers who have suffered financial harm.

Most consumer protection investigations begin with a complaint from a member of the public. When residents report suspicious business practices, it helps investigators identify patterns of misconduct that might otherwise go unnoticed. While the District Attorney’s Office cannot act as a private attorney for individual disputes, consumer complaints frequently form the basis for broader enforcement actions that protect thousands of people.

Residents who believe they have been misled or harmed by a company are encouraged to report it. To file a consumer complaint:

Submit a complaint online:

https://www.sdcda.org/preventing/consumer-protection/

Call: (619) 531-3507

Email: consumer@sdcda.org

DA Weekly News with DA Summer Stephan 02-26-26: Our Consumer Protection Division Gets Results!

In this week’s DA News, San Diego County District Attorney Summer Stephan highlights the important work of the Consumer Protection Unit — the highly skilled team dedicated to safeguarding our community from fraud, deceptive business practices, and financial exploitation. The Consumer Protection Division is made up of experienced prosecutors, investigators, forensic accountants, and professional staff who specialize in complex civil and criminal enforcement actions. These experts handle cases involving unfair competition, false advertising, environmental violations, price gouging, scams targeting seniors, and large-scale corporate misconduct.

Gavel & Open Law Book

Lamps Plus to Pay $4.1 Million to Settle Civil Suit

San Diego County County District Attorney Summer Stephan announced today that Lamps Plus, Inc., a California Corporation, Illumine Midco, Inc., and Illumine Finco, Inc., have entered into a stipulated judgment and will pay a total of $4.1 million dollars to settle a civil law enforcement complaint that alleges Lamps Plus engaged in false advertising and unfair competition. The Consumer Protection Units of the District Attorney Offices of San Diego, San Bernardino, Riverside, and Los Angeles counties investigated and prosecuted this matter, and the case was filed in Riverside County Superior Court.

The civil complaint filed by prosecutors alleged that Lamps Plus unlawfully advertised price protection policies— including a price match and a 120% price match guarantee— without clear and conspicuous disclosures that such policies did not include Lamps Plus own-brand products and contained other exclusions.

Lamps Plus is also alleged to have used the “Compare at” and “Comparable Value” sales tags to indicate a bargain price, even where the product sold was an own-brand product with no competitor product in the market or where the comparable product was not of similar design and quality.  Likewise, the “Strike Through” advertised reference price on sales tags is alleged to have been used to indicate a bargain price even where the advertised former price was not an actual former price.

“Civil actions like this one protect the consumer and hold corporations accountable when they fail to follow the laws in place to ensure the public is getting accurate and fair pricing information on products they purchase,” said DA Stephan. “By joining forces with other District Attorney Offices in the state, our combined efforts are protecting Californians up and down the state.”

The Judgment requires Lamps Plus to pay $3,800,000 in civil penalties and $300,000 in costs to cover investigative costs and support future enforcement of consumer protection laws. Lamps Plus has not admitted any liability or wrongdoing but cooperated with the District Attorneys’ investigation.

The judgment includes an injunction that prohibits Lamps Plus from offering a 120% Price Protection Policy, and from advertising any Price Match Guarantee Policy in a manner that results in the Price Protection Guarantee Policy being false or misleading.

The judgment also prohibits advertising of any advertised reference price based on a formula, algorithm, or other method that results in the advertised reference price being false or misleading or results in the advertised reference price having the tendency or capacity to deceive or mislead.

In San Diego, the case was handled by Deputy District Attorney Colleen E. Huschke of the DA’s Consumer Protection Unit. The DA’s Economic Crimes Division is responsible for prosecuting a wide variety of wrongdoing, including elder financial abuse, computer intrusion, complex identity theft, investment scams, embezzlements, real estate, counterfeit goods, environmental crimes and the theft of public assistance funds.  The Division’s Consumer Protection Unit protects San Diego consumers and honest businesses by filing civil and criminal actions to prohibit unfair business practices within the marketplace.